Zoka Logo

Case Study:

Visual Identity

Date:

13 May 2022

Client:

Zoka (Ms. Vera Puri)

Industry:

Café

About the Project :

The goal of this project was to shape the visual identity of Zoka café. As a one-person effort, I created a captivating logo, designed menu cards, crafted unique bag designs, and created elegant parchment paper designs. Each element aligned with the café's theme and brand essence, capturing its character and values.
The cohesive visual identity, including color palette, typography, and graphics, ensured a memorable and consistent customer experience. This project aimed to give Zoka café a distinctive brand presence and contribute to its success in a competitive market.

My Role :

As the sole designer and creative mind behind this project, I undertook the responsibility of shaping the visual identity of Zoka café. From concept to execution, I single-handedly designed the logo, created captivating menu cards, crafted unique bag designs, and developed elegant parchment paper designs. I meticulously curated the color palette, selected typography, and incorporated graphics that perfectly aligned with the café's theme and brand essence. Throughout the project, I ensured a consistent and memorable customer experience, striving to give Zoka café a distinctive brand presence in a competitive market.

colors

One of the most crucial aspects of a brand identity system is the color palette, as it not only creates uniformity across the various aspects of the company, it links the brand to a specific color which makes it more memorable and easy to recognize. To reflect the creativity and the skill behind a designer, jade (green) color is used, as it combines the 'happiness', ‘nature’, ‘healthy food’. Which accurately captures the vibe of the café. Jade color is supported by white, not only to create contrast and harmony but also to introduce visual hierarchy.

fonts

The Parka font was carefully chosen to complement the café's serene garden ambiance and capture its vibrant atmosphere. Known for its natural and organic qualities, the flowing curves and gentle strokes evoke calmness and harmony. The font's versatility allows it to seamlessly blend with various design elements while maintaining its distinct personality.
With excellent legibility, Parka font effectively conveys information and enhances the overall brand experience for customers. Its selection harmonizes with the café's ambiance, creating a visually pleasing and engaging brand presence.

Zoka logomark

logomark

The Flower of Life was selected as the logomark for the Zoka project due to its deep symbolism and relevance. This sacred geometric pattern represents harmony, interconnectedness, and the natural patterns found in the universe.
By incorporating the Flower of Life within the "O" of Zoka, the logomark captures attention and conveys unity and balance. It reflects the café's commitment to community, connection, and a harmonious environment.
Additionally, the logomark represents growth, renewal, and the café's focus on fresh and wholesome food. Overall, the Flower of Life logomark serves as a powerful visual representation of Zoka café's values, creating an engaging and memorable brand presence. Its inclusion in the project showcases meticulous attention to detail and the intention to convey a profound and meaningful message through design.

    Design process

    In my design process, I typically begin by sketching my initial ideas on pencil and paper, allowing for creative exploration and ideation. However, for the Zoka project, the client expressed a strong desire to retain a vanilla font style for the logo. As a result, I shifted my focus towards exploring various types of Display Serif Stencil fonts, not yet considering the final outcome.
    ‍
    With the client's briefing and the physical café taking shape, I immersed myself in understanding the vibe and essence of Zoka. It was during this process that a moment of inspiration struck. I made a connection between the café's vision and the profound symbolism of the 'Flower of Life,' which represents the fundamental building blocks of life and existence. This symbolism resonated deeply with the concept of Zoka's food, highlighting the nourishing and essential nature of the cuisine served.
    ‍
    By merging these elements together, I arrived at a unique and meaningful design solution that encapsulated the essence of Zoka café. The logomark became a representation of not only the client's vision but also the deeper values and purpose behind the brand.
    ‍
    This design process showcases my ability to adapt and pivot creatively, responding to client preferences and seeking inspiration from diverse sources. It highlights my commitment to finding meaningful connections between concepts and translating them into compelling visual designs.

      zoka logo font ideas

      The final result

      It took me about a week to finalize the end result. The client was satisfied about the final outcome and she also mentioned that the flower of life represents something similar to her grandfather’s 1st company that he founded. I presented the client with 2 variations given below.

      Zoka_logo_white

      menu card

      • The menu card design for Zoka café combines elegant typography, carefully curated visuals, and a clean layout, providing a delightful and intuitive browsing experience for customers
      • With a harmonious blend of vibrant imagery, thoughtfully arranged sections, and a user-friendly format, the menu card design captures the essence of Zoka's culinary offerings while reflecting the café's inviting ambiance
      • The menu card design embodies a perfect balance of aesthetics and functionality, allowing customers to easily navigate through a diverse range of delectable dishes, enhancing their dining experience at Zoka café
      zoka_menu_2

      menu card

      Baked by Zoka is a delightful pastry in-house shop that offers a wide range of freshly baked goods. As a professional UI/UX designer, I had the opportunity to collaborate with the talented team at Baked to develop their visual identity, which is an integral part of Zoka, the overarching brand. The goal was to create a user-friendly and visually appealing digital experience that would resonate with customers and reflect the warmth and artistry of Baked's delectable creations. Through careful consideration of typography, color palette, and intuitive navigation, we crafted a cohesive and inviting interface that showcases Baked's delectable treats, enticing customers to explore and indulge in their heavenly baked delights
      bag design

      the zoka vibe ✨

      The Zoka café, nestled in Jalhandar, Punjab, India, exudes a captivating and serene vibe. Surrounded by lush greenery, abundant trees, and open spaces, the café offers a refreshing escape from the bustling city life. The natural elements harmoniously blend with the café's brand identity, reflected in the logo's color palette, which draws inspiration from nature. The logo's hues capture the verdant shades of the surrounding flora, evoking a sense of tranquility, freshness, and connection with the natural world. At Zoka, patrons can immerse themselves in a peaceful oasis, where the ambiance embraces the beauty of nature and invites moments of relaxation and enjoyment.

      zoka logo in action 1
      zoka logo in action 2
      zoka logo in action 3
      zoka logo in action 4

      TESTIMONIAL

      Vera Puri Image

      Ms. Vera Puri

      Founder of Zoka, Baked, Sama & iSWEAT

      "It is our pleasure to have worked with Anuj for our new business venture Zoka. Anuj designed the logo for the café . He understood all the details of the place and what we had to offer as a café. He curated the logo after understanding every minute detail. The logo is very clean cut and we absolutely love his work. Couldn’t have asked for anything more. He further designed our menu which is basic but yet very aesthetically beautiful. He knows what he is doing and is an absolute perfectionist. We are lucky that Anuj contributed his work in our start up."

      Thank you!"