Zoka Logo

Case Study:

Visual identity / Brand guides

Date:

18 April 2023

Client:

Ms. Grace Abbey

Project:

Brand Guideline Design

For:

Conestoga College — Interactive Media Management

About the Project :

Relic is a brand that is deeply rooted in history and archaeology. It is an online platform that provides information and educational resources about ancient civilizations, monuments, and artifacts from all around the world. The brand's mission is to make learning about history accessible, engaging, and enjoyable for everyone.

My Role :

As a designer, my task was to create a visual identity for Relic that captures the essence of the brand and resonates with its target audience. This process involved conducting extensive research on the brand's values, target audience, and competition. By immersing myself in the brand's world, I was able to gain a deeper understanding of what makes Relic unique and how I could convey that through design.
The design process for the Relic logo involved many iterations and revisions. I started by brainstorming different concepts and sketches that were inspired by the brand's mission and values. Through a series of feedback sessions with the client, I was able to refine and narrow down the concepts to a final design that embodies the brand's personality and message.

Contents

01. Brand Overview

02. Logo System

03. Colors

04. Typography

05. Imagery Guide

Brand Purpose

The Relic brand seeks to make history and archaeology more accessible to everyone, regardless of their background or level of knowledge. By providing a user-friendly platform that combines state-of- the-art technology with accurate and engaging information, Relic aims to break down the barriers that can sometimes make learning about history feel intimidating or exclusive.
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Through its focus on the world’s historical and archaeological wonders, Relic also aims to foster a sense of wonder and curiosity in its users. By highlighting the incredible achievements of ancient civilizations and showcasing the cultural and historical significance of monuments and artifacts, Relic aims to inspire people to appreciate the beauty and complexity of the world around them.
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At its core, the purpose of the Relic brand is to help people develop a deeper connection to the past, and to understand how the world we live in today has been shaped by the events and cultures that came before us. By promoting a love of history and archaeology, Relic hopes to encourage people to explore and engage with the world around them, and to appreciate the richness and diversity of human experience.

What we stand for?

1. Accessibility:
We strive to make history and archaeology accessible to everyone, regardless of their background or level of knowledge. By providing a user-friendly platform that combines cutting-edge technology with engaging and accurate informa- tion, we aim to break down the barriers that can sometimes make learning about history feel intimidating or exclusive.
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2. Accuracy:
We are committed to providing accurate and reliable information about the his- torical monuments and artifacts featured on our platform. We work with leading experts in the field to ensure that our content is up-to-date, reliable, and infor- mative.
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3. Engagement:
We believe that learning about history should be fun and engaging, and we are committed to creating content that is both informative and entertaining. Our platform features interactive elements, such as QR codes and audio tours, that allow users to engage with historical monuments and artifacts in a dynamic and immersive way.
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4. Community:
We believe that history and archaeology are not just academic pursuits, but are essential components of our shared cultural heritage. We are dedicated to fos- tering a sense of community among our users, and to creating a platform that encourages dialogue, learning, and sharing among people from all walks of life.
Our brand guidelines reflect these values and provide clear and consistent guidelines for how our brand should be represented to the world. We believe that by upholding these values and staying true to our brand identity, we can create a platform that inspires, educates, and engages people around the world.

Target Audience & Brand Voice

Relic’s brand voice is a friendly and knowledgeable guide, help-
ing users discover and appreciate the richness and complexity of the world’s historical and archaeological wonders. It is informative, engaging, and accessible, with a warm and welcoming tone that provides accurate and interesting information about historical and archaeological sites. The language used is clear and concise, avoid- ing overly technical jargon and complex academic terminology.
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The target audience for Relic is anyone who is interested in history, archaeology, and culture. This includes both casual learners and serious enthusiasts, families, students, and travellers. The brand voice is tailored to different platforms and formats, providing the best user experience possible. The Relic app might use more conversational and interactive language, while the website might have a more formal and informative tone.
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The voice is enthusiastic about sharing the wonders of the past with others, while remaining respectful and mindful of the cultural significance of each site. Relic’s brand voice is inclusive and empowering, breaking down the barriers that can make learning about history feel intimidating or exclusive. It creates a sense of community among its users and encourages them to explore and engage with the world around them.
Overall, Relic’s brand voice strives to be approachable and welcoming, providing accurate and engaging information to help users deepen their understanding and appreciation of history and archaeology.

Logo Spacing

Maintaining a minimum of two inches of clear space around the logo is essential. This helps establish its prominence, prevents visual clutter, and ensures consistency in branding across different media.
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By establishing clear guidelines for logo placement and usage, Relic can present it’s branding in a cohesive and professional manner, regardless of the medium or platform used.
Brand Guidelines 2023

Light & Dark

Dos & Don’ts

Colors

Typography:

Cako font was chosen for its unique and distinctive style, which evokes a sense of history and grandeur reminiscent of the world’s greatest monuments and archaeological wonders. Its elegant, flowing lines and intricate details make it a perfect complement to the Relic brand, which seeks to bring history and archaeology to life through engaging and accessible content.

Photography:

At our brand, we believe that imagery is a powerful tool in conveying the environment and experiences that our customers can expect. We understand that our customers are interested in learning about history and ancient civilizations, but we also want to highlight our clean, modern design and use of bright, inviting colors.
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By incorporating imagery that showcases both the historical significance of our content and the modern and accessible approach we take, we can create a visual identity that accurately represents our brand. Through the use of bright and bold colors, we aim to convey a sense of excitement and wonder about the past, while also highlighting the contemporary and engaging nature of our platform.
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Overall, our imagery should be a balance between the past and the present, combining historical significance with modern accessibility. By creating a cohesive and visually appealing visual identity, we hope to draw in a wider audience and inspire a love of history and learning in all who engage with our brand.